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Content Marketing Campaign for PCN Capital
Women In Tech Week
The Brief
PCN Capital hired me to create a content marketing campaign addressing the gender gap in tech and fintech.
📣 💥 "People are only going to hire you if you are worthy already, that's one thing we as women need to remember."
- Misra Turp (So You Want to be a Data Scientist)
My Approach
To address the gender gap in the tech industry, I leveraged the company's channels to amplify the voices of women in tech. Each day unveiled diverse content, spanning podcasts, blogs, and video interviews, highlighting the experiences and insights of both aspiring and accomplished women in tech. The campaign concluded with an in-person networking event at PCN's Amsterdam HQ.
Last Friday was an exciting day at #pcn ! 👩💻
We hosted our first in-person event for our 'Women In Tech' week at our Keizersgracht HQ! We spoke about topics ranging from the #genderpaygap in tech, to advice they would pass on to young women entering the industry and solutions that we can work towards together. 💪
Women In Tech Week (PCN Capital)
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