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Social Media Copywriting for DGTL Festival
Social Media Copyriting for DGTL Festival
The Brief
DGTL Festival tasked me with creating social media copy for 'DIGITAL DGTL' - the brand's inaugural live-streamed festival.
"Doors are now open to your favorite stay-at-home weekender. Coming to you not just from NDSM, but all over the world. Tune in now!"
DIGITAL DGTL (DGTL Festival)
My Approach
To evoke inspiration and inclusivity, I crafted copy tailored to resonate with DGTL's global audience. Positioning the festival edition as the 'world's biggest living room festival,' I provided vivid glimpses into various DJ sets, accentuating the distinctiveness of each artist, and setting expectations for an unparalleled experience.
"We are blown away by your enthusiasm. Joined by living rooms across the world, our first edition of DIGITAL DGTL exceeded every expectation. Thank you for joining us!
P.S - Don't forget to pre-register for next year's DGTL Amsterdam (link in bio)"
DIGITAL DGTL (DGTL Festival)
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