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Social Media Strategy for Amsterdam Roots Festival
Social Media Strategy for Amsterdam Roots Festival
The Brief
Amsterdam Roots Festival commissioned me to develop a refined Instagram social media strategy aimed at enhancing visibility during the festival season.
"Each year, Amsterdam Roots is proud to present diverse and innovative music styles! This year will be no exception, from feminist latin pop to funky experimental calypso and pan African techno - expect this and much more. See you at Amsterdam Roots Festival from 2 to 10 July 2019!"
Social Media Strategy (Amsterdam Roots 2019)
My Approach
Through vibrant posts and stories, I provided a visual sneak peek into the festival's diverse atmosphere, alternating between musicians, stages, and stalls. By capturing performance highlights, behind-the-scenes moments, and volunteering efforts, I conveyed the festival's manifesto 'as we are'
"We came here separately, but will leave together’ // As the festival comes closer, and the days get warmer ☀️ we come to roots ‘as we are’. Presenting our new manifesto, as we make our way into Roots 2019 🙌🌈"
Social Media Strategy (Amsterdam Roots 2019)
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